NO doubt A/B can help a digital marketer to get hold on what works and what not. But with a lot of options available, choosing any one of the A/B testing techniques is very tough.
Below are some A/B testing methods to start with:
- Headlines
Having a catchy title always helps in gaining more visitors. But how you know which title works better? It’s simple, test it out and know what works! - Buttons
A recent study by hubspot stated that red colored button was 21% more effective than green one! This however depends on the type of business, niche and site design one has. So, feel free to play with colors and shape of buttons to see what converts the most. - Social Sharing widgets
Social sharing buttons must be attractive enough to encourage users to share the content. One need to test out the location of button, the design and the color theme too. A perfect social sharing button Should not only suit the theme of the site but also help in getting the content viral. So, make sure to have social sharing widgets which attract the users. - If your key performance indicator is the number of signups you receive, keeping a check on registration process becomes very much important. Using various A/B/ testing methods, you can check what type of signup works best for you. you can also test the site for social login to know how your users respond to sign up via social networks.
A/B testing includes a lot of analysis and continuous tests. Make sure to document the test to know what works and what not. The article was originally published at : http://blog.loginradius.com/2015/01/ab-testing-you-should-try-now/
Social Login Guide 